Effective From : 30-09-2026

1. INTRODUCTION

1.1. Purpose

This Creator Agreement ("Agreement") is a legally binding contract between you ("Creator," "You," "Your") and Efficacy Techlabs Private Limited ("ETPL," "Company," "We," "Us," "Our"), governing your participation as a host or creator on the Blutter website and mobile application ("Platform" or "Blutter App").

This Agreement must be read together with our Terms of Use, Privacy Policy, Community Guidelines, and Refund Policy (collectively, the "Platform Policies").

By accessing, browsing, or using the Platform and agreeing to this Agreement and the Platform Policies while signing up as a Creator, you accept and agree to be bound by this Agreement. By signing up, accessing, browsing, or using the Platform as a Creator, you acknowledge that you have read and understood this Agreement and the Platform Policies and agree to be a party to this Agreement.

If you do not agree to these Terms, please do not register yourself as a Creator on the Platform.

This Agreement is an electronic record in terms of the Information Technology Act, 2000, generated by a computer system and does not require a physical or digital signature.

Your registration and use of the Platform means you agree to how we handle your personal data as described in our Privacy Policy. Please carefully review the Privacy Policy to understand what data we collect and how we use it.

1.2. About Blutter App

Blutter App is a fan engagement platform that enables Creators — including content creators, influencers, artists, celebrities, and public figures — to monetize their influence by offering exclusive content, personalized interactions, and unique experiences to their fans and followers ("Subscribers").

1.3. Company Information

Legal Entity: Efficacy Techlabs Private Limited

Registered Address: Office No. 412, JOP Plaza P-2, Sector 18, Noida, Gautam Budh Nagar 201 301, Uttar Pradesh, India

Designated Email: connect@blutter.app

CIN: U62099UW2026PTC249854

GSTIN: 09AAMCK6518J1Z0

1.4. Effective Date

This Agreement becomes effective upon:

• Your acceptance during the Creator onboarding process; or
• Your first use of Creator features on the Platform; or
• The Company's approval of your Creator application,

whichever occurs first.

1.5. Relationship

This Agreement establishes an independent contractor relationship between you and the Company. You are not an employee, agent, partner, or joint venturer of the Company.

You have no authority to bind the Company or represent that you are an employee or agent of the Company.

2. ELIGIBILITY & ONBOARDING

2.1. Eligibility Requirements

To become a Creator on the Platform, you must meet all of the following requirements:

RequirementDetails

Age

Be at least 18 years old.

Legal Capacity

Have legal capacity to enter into binding contracts. As per the Indian Contract Act, 1872, any person who is of the age of majority as per the law applicable to them, who is of sound mind, and who is not otherwise disqualified under law shall be competent to contract.

Identity

Be a real individual and not a fictional character or brand without an authorized representative.

Residency

Be a resident of India with valid Indian identification, where applicable to Indian Creators.

Bank Account

Have a valid Indian bank account in your name for payouts.

PAN Card

Have a valid Permanent Account Number (PAN) in India for tax purposes.

No Prior Bans

Not have been previously banned from Blutter App or similar platforms for policy violations.

Legal Standing

Not be subject to any legal restrictions preventing Platform participation.

Content Capability

Have the ability to create and share content that complies with our policies.

2.2. Application Process

Step No. Step Description

Step 1:- Application

Creator to submit a Creator application through the Platform or website.

Step 2:- Basic Verification

Creator to verify email and phone number.

Step 3:- Identity Verification

Creator to submit government-issued ID for verification.

Step 4:- KYC Completion

Creator to complete KYC with PAN, bank account, and address proof.

Step 5:- Profile Setup

Creator to create a profile with bio, photos, and offerings.

Step 6:- Agreement Acceptance

Creator to review and accept this Creator Agreement.

Step 7:- Review

Company to review the application.

Step 8:- Approval/Rejection

Company to notify approval or rejection with reasons.

Step 9:- Onboarding

If approved, Creator to complete onboarding training and setup.

Step 10:- Go Live

Creator profile goes live on the Platform.

2.3. Application Review

Company reserves the right to:

• Approve or reject any Creator application at its sole discretion;
• Request additional information or documentation;
• Conduct additional verification checks;
• Set conditions for approval; and
• Limit initial access to certain features.

2.4. Rejection

Applications may be rejected for reasons including, but not limited to:

a) Incomplete Application — Missing required information or documents;

b) Failed Verification — Unable to verify identity or documents;

c) Policy Concerns — Content or history suggesting potential policy violations;

d) Platform Fit — Profile not aligned with the Platform's target audience;

e) Prior Violations — History of violations on other platforms;

f) Legal Issues — Pending legal matters that could affect participation; and

g) Fraudulent Application — False information in the application.

Rejected applicants may re-apply after 90 days from the earlier rejection, with a new application addressing the reasons for rejection.

2.5. KYC Requirements

KYC verification includes submission of the following data/documents:

a) Government ID for Identity Verification — Aadhaar Card, Passport, Voter ID, or Driving License;

b) PAN Card — For tax identification and TDS compliance;

c) Bank Account Proof — Cancelled cheque or bank statement for payout processing;

d) Address Proof — Copy of Aadhaar, utility bill, or bank statement for address verification;

e) Selfie/Live Photo — Liveness check to match with ID

f) GST Certificate — If registered under GST (mandatory only if registered).

2.6. Ongoing Verification

Company may require annual KYC renewal and periodic re-verification, including:

• Upon significant account changes;
• For high-value transactions; and
• During random verification audits.

3. CREATOR ACCOUNT

3.1. Account Security

You are responsible for:

a) Password Security — Ensuring that your password is strong and unique and updating it regularly;

b) Two-Factor Authentication;

c) Session Management — Logging out from shared devices;

d) Suspicious Activity — Immediately reporting unauthorized access; and

e) Contact Information — Keeping your email and phone number updated in the Company's records.

3.2. Account Restrictions

a) One Account Per Creator — Multiple Creator accounts are not permitted.

b) No Account Sharing — Account credentials must not be shared.

c) No Account Transfer — Accounts cannot be sold or transferred.

d) No Impersonation — You must not impersonate other individuals.

4. SERVICES & OFFERINGS

4.1. Permitted Services

As a Creator, you may inter alia offer the following services, as may be permitted by the Platform from time to time:

• Paid Messages (DMs);
• Video Calls;
• Audio Calls;
• Exclusive Content — Premium content available to Subscribers or for one-time purchase; and
• Custom Requests — Personalized content or services within applicable policy limits.

The Platform may add further services from time to time and inform you by way of in-app notification.

4.2. Service Requirements

You shall meet such service-level expectations and standards as may be prescribed by the Platform, including:

a) Quality — Services must meet reasonable quality standards, subject to minimum standards as may be set by the Platform;

b) Timeliness — Services must be delivered as per scheduled/promised timelines, subject to maximum timelines set by the Platform;

c) Accuracy — Services must match descriptions and advertisements;

d) Professionalism — Professional conduct must be maintained in all interactions;

e) Communication — Clear communication regarding service details; and

f) Problem Resolution — Prompt resolution of service issues.

4.3. Pricing

• You may set your own prices for various services offered, subject to limits that may be set by the Platform from time to time.
• All prices shall be stipulated in terms of coins that the User will purchase on the Platform.
• Prices shall be inclusive of all applicable taxes.
• Prices must be clearly displayed and there shall be no hidden charges.

4.4. Prohibited Services

The following services are strictly prohibited:

a) Sexual or adult services;

b) Escort or companionship services;

c) Promoting illegal activities;

d) Gambling or betting services;

e) Investment advice without SEBI registration;

f) Medical advice without proper credentials;

g) Services that could harm Subscribers; and

h) Services delivered outside the Platform.

It is the Creator's responsibility to carefully read and understand the Community Guidelines to become acquainted with content and services that are allowed or not allowed and to abide by the same.

5. REVENUE & EARNINGS

5.1. Revenue Share

Company operates on a revenue-sharing model. The earning structure, applicable deductions, and calculation method can be accessed here.

The same may be modified by the Platform from time to time and shall be communicated to Creators by in-app notification, SMS, or email.

Continued participation as a Creator after any changes to the earning model constitutes acceptance of the revised terms.

5.2. Special Revenue Arrangements

a) Premium Creators may qualify for reduced Platform Fees based on performance;

b) Custom rates may be negotiated in case of high-volume Creators;

c) Platform may offer temporary reduced fees during promotional periods; and

d) Platform may offer additional earnings for referring new Creators.

5.3. Earnings Dashboard

You will have access to a real-time Earnings Dashboard showing:

• Gross Earnings — Total revenue generated;
• Platform Fees — Fees deducted by Company;
• Tax Deductions — TDS and other tax withholdings;
• Net Earnings — Amount available for payout;
• Pending Earnings — Earnings in a processing/hold period;
• Payout History — Record of all payouts;
• Subscriber Analytics — Subscriber count, retention, and growth; and
• Transaction History — Detailed transaction records.

Earnings displayed in your dashboard are indicative and represent the total amounts attributable to your activity on the Platform before verification and applicable deductions.

5.4. Earnings Hold Period

Transaction TypeHold PeriodPurpose

Standard Transactions

7 days

Chargeback protection

New Creators — First 30 Days

14 days

Fraud prevention

High-Value Transactions (₹25,000+)

14 days

Additional verification

Flagged Transactions

Until resolved

Pending investigation

6. PAYOUTS

6.1. Payout Methods

Payment will be made to you by bank transfer to an Indian bank account that is in your name and has been provided by you for the purpose of payout.

6.2. Payout Schedule

Standard Payout: Credits will appear in your dashboard on a weekly basis, every Monday, for the previous week's cleared earnings.

Subject to the minimum threshold and other terms of this Agreement, payment will be released to your account within the next 1–3 business days.

You may opt for monthly payout as well.

6.3. Minimum Payout Threshold

Minimum Payout: ₹500

If Below Minimum: Earnings roll over to the next payout cycle.

Account Closure: All pending earnings will be paid regardless of the minimum threshold, subject to restrictions and deductions, if any, due to ongoing complaints or disputes under this Agreement and the Platform Policies.

6.4. Payout Deductions

The following may be deducted from your payouts:

a) Platform Fee;

b) Tax Deducted at Source (TDS), as applicable;

c) GST, as applicable, on the Platform Fee;

d) Refunds/re-credits issued to Users;

e) Chargebacks;

f) Penalties, as applicable, for policy violations; and

g) Any other amount as provided under this Agreement and/or the Platform Policies.

6.5. Payout Failures

Payouts may fail, inter alia, due to the following reasons. You shall undertake the steps noted below in order to receive the payout:

ReasonRequired Action

Incorrect Bank Details

Update the details.

Bank Account Closed

Provide a new account.

KYC Expired

Complete re-verification; payout will remain on hold.

Account Under Review

Payout will remain on hold until the review is complete.

Technical Error

No action required. Automatic retry within 48 hours.

Except in the case of a technical error, payment will be retried in the next cycle.

6.6. Disputed Payouts

If you believe a payout is incorrect:

a) Review your Earnings Dashboard and Payout Statement;

b) Email the Company at the Designated Email ID with the subject "Payout Dispute - [Payout ID]";

c) Include specific discrepancy details and supporting information;

d) Allow 7–10 business days for investigation; and

e) Corrections will be made in subsequent payouts if an error is confirmed.

7. TAXES & COMPLIANCE

7.1. Creator Responsibilities

You are solely responsible for:

a) Income Tax — Filing returns and paying your personal income tax on all earnings;

b) GST Registration — Obtaining GST registration if applicable under law and ensuring necessary filings;

c) Record Keeping — Maintaining financial records for tax purposes; and

d) Professional Advice — Consulting tax professionals for compliance.

7.2. TDS

Company will deduct applicable TDS as per the Income Tax Act and provide you with the applicable TDS certificate, as applicable.

7.3. GST

If you are registered under GST, the Platform will issue GST invoices. You shall file applicable returns in a timely manner.

In case the Company suffers any loss due to incorrect filing at your end, you shall be liable to indemnify the Company.

If you have not supplied your GST details, it will be presumed that you are not required to register.

Please consult a tax professional for your specific situation.

7.4. International Expansion

If the Company expands internationally or you have international Subscribers:

a) Indian tax laws will continue to apply to the Platform, Creators, and Users with respect to their activities in relation to the Platform;

b) You may have additional tax obligations in other jurisdictions; and

c) You should consult a tax professional for cross-border tax implications.

8. CREATOR OBLIGATIONS

As a Creator, you agree to the following obligations towards the Platform, its Users, and other Creators.

8.1. General Obligations

a) Comply with Policies — Comply with the terms of this Agreement and follow all Platform policies;

b) Provide Accurate Information — Ensure all profile, account information, and representations of yourself and your offerings are accurate and current;

c) Deliver Services — Deliver all services as described and promised;

d) Maintain Quality — Maintain reasonable quality standards in content and services;

e) Respond Timely — Respond to Subscriber communications within reasonable timeframes and no later than standards, if any, fixed by the Platform;

f) Act Professionally — Conduct all interactions professionally and respectfully;

g) Boundary Setting — Clearly communicate your boundaries and enforce them;

h) Protect Privacy — Respect and protect Subscriber privacy;

i) Report Issues — Report policy violations, safety concerns, or Platform issues;

j) Cooperate — Cooperate with Platform investigations and requests and address Subscribers' concerns professionally;

k) Legal Compliance — Comply with all applicable laws and regulations; and

l) Adequate Disclosure — Automatically generated or AI responses to direct messaging or content uploads shall be avoided. If the Creator intends to use artificial intelligence or chatbots, adequate disclosures in this regard shall be made on the Platform in advance. Please also refer to the provisions regarding synthetically generated information, as detailed in the Community Guidelines.

8.2. Content Obligations

a) Original Content — Post only content you own or have rights to use;

b) Regular Posting — Maintain the regular content schedule promised to Subscribers;

c) Content Quality — Content should meet reasonable quality standards;

d) Accurate Descriptions — Provide accurate descriptions of what Subscribers will receive;

e) Policy Compliance — All content must comply with the Community Guidelines and applicable law; and

f) Age-Appropriate — No adult, explicit, or age-restricted content.

8.3. Availability Obligations

a) Calendar Accuracy — Keep the availability calendar updated;

b) Booking Confirmations — Confirm or decline future bookings within 24 hours;

c) Advance Notice — Provide at least 24 hours' notice for cancellations; and

d) Extended Absence — Notify the Platform and Subscribers of extended absences of 5 or more days.

8.4. Financial Obligations

a) Accurate Pricing — Set clear and accurate prices for all services;

b) Honor Prices — Honor advertised prices;

c) Refund Cooperation — Cooperate with legitimate refund requests;

d) Tax Compliance — Fulfill all tax obligations; and

e) Financial Records — Maintain accurate financial records.

8.5. Safety Obligations

a) Personal Safety — Take reasonable precautions for your own safety;

b) Subscriber Safety — Do not put Subscribers at risk;

c) Report Concerns — Report safety concerns to the Platform immediately; and

d) Recording Restrictions — Do not record, reproduce, or share any part of live audio or video interactions outside the Platform, or permit others to do so.

8.6. Accessibility Guidelines for Creators

We encourage Creators to make content accessible by including:

a) Captions/Subtitles — Add captions to video content for deaf/hard-of-hearing users;

b) Alt Text — Describe images for visually impaired users;

c) Clear Audio — Ensure audio content has clear sound quality;

d) Color Contrast — Use colors that are distinguishable for color-blind users; and

e) Trigger Warnings — Provide warnings for potentially distressing content.

8.7. Inclusivity Expectations

a) Non-Discrimination — Do not discriminate against Users based on protected characteristics;

b) Welcoming Environment — Create a welcoming space for diverse audiences;

c) Respectful Language — Use inclusive and respectful language; and

d) Representation — Positive representation of diverse communities is encouraged.

8.8. Prohibited Creator Actions

The following actions are strictly prohibited, and the account may be subject to immediate termination with applicable penalties if any of the following activities are undertaken:

a) Off-Platform Transactions — Directing Subscribers to pay outside the Platform;

b) Soliciting Personal Contact — Requesting personal phone numbers or addresses outside the Platform;

c) Misleading Subscribers — Making false promises or using bait-and-switch tactics;

d) Selling illegal products or services;

e) Exploiting Subscribers — Taking advantage of Subscriber vulnerability;

f) Sharing Subscriber Information — Revealing Subscriber personal details;

g) Discrimination — Discriminating against Subscribers;

h) Harassment — Harassing or abusing Subscribers;

i) Fake Engagement — Buying fake followers, likes, or reviews;

j) Multiple Accounts — Operating multiple Creator accounts; and

k) Account Selling — Selling or transferring an account.

Engaging in prohibited activities may result in account suspension, account termination, content removal, and legal action in appropriate cases.

9. EXCLUSIVITY & NON-COMPETE

9.1. Non-Exclusive Relationship

This Agreement is non-exclusive. You are free to:

• Maintain a presence on other creator platforms;
• Monetize through your own website, Patreon, etc.;
• Maintain and monetize your social media presence;
• Accept sponsorships and brand partnerships; and
• Pursue any other income sources.

9.2. Platform-Specific Restrictions

While the relationship is non-exclusive, you agree not to:

• Direct Subscribers on the Platform to pay on other platforms for the same services;
• Offer the same or similar services at lower prices on competing platforms to undermine Platform subscribership;
• Disparage Blutter App or the Company during your association with the Platform or at any time thereafter; or
• Collect Subscriber contact information to market off-platform services.

9.3. Content Exclusivity

Notwithstanding the above, if you have agreed to any specific exclusivity arrangements separately with the Platform in consideration of any additional privilege, lower Platform Fee, other marketing support, enhanced visibility, or promotion agreed by the Company, you undertake to abide by the arrangement agreed to.

Such arrangement shall become a part of this Agreement and the Platform Policies and can be enforced accordingly.

The exclusivity arrangement may include:

• An optional arrangement where content is posted on the [●] App first, for 24–72 hours, before being posted on other platforms; and
• Specific exclusive content available only on Blutter App.

It is hereby further agreed that any default by the Creator on the exclusive arrangement shall cause irreparable harm to the Company, and the Company shall be entitled to apply for and obtain injunctive relief or relief of specific performance from courts of appropriate jurisdiction.

10. CREATOR GUARANTEE PROGRAM

Company offers a Creator Guarantee Program to support qualifying new Creators with a minimum earnings guarantee.

The terms for such program are as follows:

ParticularsDetails

Guarantee Amount

Gross earnings of up to ₹20,000 per month, net of Platform Fee

Duration

First 3 months on the Platform

Participation

By invitation/application, at the discretion of the Company. The decision of the Company shall be final in this regard.

Eligibility Criteria

Minimum 10,000 followers on at least one social platform; demonstrated audience engagement with a high-quality content portfolio; no policy violations

Terms for Program

Agreement to Company-first content during the guarantee period; meet enhanced minimum activity requirements as set by the Company, including minimum stories/updates, social promotion, call availability, etc.; available once only, with no renewal

Guarantee by Company

If your monthly earnings from the Platform are below ₹20,000, the Company pays the difference

Program Limitations

Limited number of Creators accepted; participation is not guaranteed; program terms may change at the discretion of the Company; a Creator cannot re-enroll after completion or disqualification; all decisions are at the Company's sole discretion; the Guarantee relates to gross earnings and actual payout remains subject to applicable deductions

Guarantee Calculation Example

ScenarioYour Actual Gross Earnings Guarantee Gross Earnings You Get

Scenario 1

₹5,000

₹15,000

₹20,000

Scenario 2

₹12,000

₹8,000

₹20,000

Scenario 3

₹25,000

₹0 (exceeded guarantee)

₹25,000

Disqualification

You may be disqualified from the Guarantee Program in the following circumstances:

EventConsequence

Missing Activity Requirements

No guarantee payment for that month

Policy Violations

Immediate removal from the program

Fraudulent Activity

Removal from the Guarantee Program and recovery of previous guarantee payments

Voluntary Withdrawal

No further guarantee payments

Account Suspension

Automatic removal from the program

The above is without prejudice to other consequences under this Agreement and/or the Platform Policies.

11. INTELLECTUAL PROPERTY

11.1. Creator's Intellectual Property

You retain full ownership and intellectual property rights in all original content you create and upload to the Platform and your personal brand, trade names, or trademarks that you use ("Creator IP").

Company does not claim ownership of Creator IP.

11.2. Company's Intellectual Property

All Platform technology, code, design and features; Platform and Company names, logos and branding; Company-created content, guides and materials; and all aggregated and anonymized Platform data and insights shall be Company intellectual property ("Company IP").

Creator shall not claim any right over Company IP or use it except as permitted herein.

11.3. License Grant by Creator

You hereby grant the Company a non-exclusive, worldwide, royalty-free, sublicensable, and transferable license to use/exploit the Creator IP in the course of operation, promotion, and improvement of the Platform, including:

• Displaying it to Users;
• Allowing Users to download the Content;
• Promoting the Creator profile and content and/or the Platform;
• Creating thumbnails and previews;
• Backup and storage;
• Analyzing Creator IP for safety and compliance; and
• Marketing and advertising the Company and/or Platform.

11.4. Duration of License

The license on Creator IP continues for the duration of the content being on the Platform and for a reasonable period thereafter for:

• Archival purposes;
• Legal compliance;
• Dispute resolution; and
• Cached/backup copies.

Upon account termination, we will remove your content from public view within 30 days, subject to legal retention requirements.

11.5. Creator Representations and Warranties

You hereby represent and warrant to the Company, on a continuing basis, that:

a) You own or have rights to all content uploaded;

b) You have necessary consent from individuals and persons appearing as part of the content, including background scores;

c) Content does not infringe third-party intellectual property;

d) Content complies with all applicable laws, this Agreement, and Platform policies;

e) Content is accurate and not misleading; and

f) Content does not contain viruses or harmful code.

11.6. User Rights

You hereby confirm, represent, and warrant that you fully understand that when a User pays for your content, the User gets the right to:

• View the content on the Platform and, where allowed, download the same; and
• Use the content for personal enjoyment.

11.7. Copyright Complaints

If any User or other Creator considers that your content infringes their rights and reports the same to the Platform, and if we receive a copyright complaint:

• You will be notified of the complaint;
• We will investigate and take appropriate action;
• Content may be removed pending resolution;
• You may file a counter-notice if you believe the complaint is erroneous; and
• Repeated valid complaints will result in account action.

11.8. Company License to Creator

Company grants to you a limited, non-exclusive, non-transferable license in Company IP to:

• Access and use Platform features;
• Use approved Company logos/badges for promotion, as per Company brand guidelines;
• Access Creator tools and analytics; and
• Use Company-provided marketing materials for the purpose for which they are provided by the Company.

11.9. Restrictions

You shall not:

• Endeavour to copy, modify, or reverse-engineer the Platform;
• Use Company trademarks in unauthorized ways;
• Claim ownership of any Company intellectual property;
• Create derivative works from Company's Intellectual Property; or
• Sublicense any rights granted to you.

11.10. Feedback

If you provide feedback, suggestions, or ideas regarding the Platform:

• You grant the Company a perpetual, irrevocable, royalty-free license to use such feedback;
• Company may implement suggestions without any obligation to provide or recognize compensation or credit to the User; and
• You waive any claims to ownership of implemented features.

12. CONFIDENTIALITY

12.1. Confidential Information

During your participation as a Creator, you may receive confidential information from the Company, including:

• Business Information — Revenue data, growth plans, strategies;
• Technical Information — Platform features before public release;
• User Information — Subscriber data and analytics;
• Financial Terms — Special fee arrangements or deals; and
• Other private communications.

12.2. Confidentiality Obligations

In consideration of the Company providing you access to such Confidential Information, you undertake to:

a) Keep Confidential Information secure;

b) Not share Confidential Information with third parties;

c) Use Confidential Information only for the limited Platform purposes for which the information is shared;

d) Return or destroy Confidential Information upon request; and

e) Immediately notify the Company of any breach.

12.3. Exceptions

Confidentiality obligations do not apply to information that:

a) Is or becomes publicly available other than through your breach; or

b) Is required to be disclosed by law or any government/judicial notice or order, provided you provide the Company with notice sufficiently in advance of disclosure.

12.4. Duration

Confidentiality obligations apply during the term of your engagement with the Platform and continue for a period of 3 years after your severance from the Platform.

12.5. Subscriber Information

Any Subscriber information in your possession shall be considered highly confidential.

Subscriber information shall be kept secure and shall not be used:

a) Inside the Platform in a manner that allows any other Subscriber or third party to access the same; or

b) Outside the Platform in any manner.

Creators shall communicate with Subscribers only through the Platform and comply with the Privacy Policy in this regard.

13. DATA & PRIVACY

13.1. Company Data Practices

Company collects and processes Creator data as described in our Privacy Policy.

As a Creator, you are expected to review the Privacy Policy to understand your rights and responsibilities and use the Platform only if you agree to its terms.

13.2. Subscriber Data

As a Creator who receives Subscriber data, you must:

• Only process data for legitimate Platform purposes;
• Keep any Subscriber data secure;
• Never use Subscriber data outside the Platform;
• Never sell or share Subscriber data;
• Comply with applicable data protection laws; and
• Notify Company of any data breach within 24 hours.

14. REPRESENTATIONS & WARRANTIES

14.1. Creator Representations

By entering into this Agreement, you represent and warrant that:

a) You have legal capacity to enter into this Agreement;

b) You are at least 18 years old;

c) You are competent to contract and have authority to bind yourself and your entity, if applicable;

d) All information provided by you at the time of registration and thereafter is accurate and complete;

e) This Agreement does not conflict with your other obligations;

f) Your participation will not violate any laws;

g) You will comply with all applicable laws, this Agreement, and Platform policies; and

h) You will fulfill all tax obligations.

14.2. Ongoing Warranties

You warrant on an ongoing basis that:

a) You continue to meet eligibility requirements;

b) Your profile information remains accurate;

c) You continue to comply with this Agreement and all Platform policies;

d) You are not subject to legal restrictions on participation; and

e) You do not misrepresent yourself or your services.

14.3. Disclaimer of Warranties

The Platform is provided "as is" and "as available".

Company does not provide any warranty or guarantee that:

a) The Platform is fit for a particular purpose;

b) Platform data or analytics is accurate;

c) Continuous or uninterrupted access shall be available on the Platform;

d) The Platform will be error-free;

e) The Platform will be completely secured from all breaches;

f) The Creator will be able to obtain any specific earnings, Subscribers, or outcomes; or

g) Any third-party services, including payment gateways, shall be the responsibility of the Company.

15. INDEMNIFICATION

15.1. Indemnification

You agree to indemnify, defend, and hold harmless the Company, its affiliates, officers, directors, employees, agents, and successors from and against any and all claims, damages, losses, liabilities, costs, and expenses, including reasonable legal fees, arising out of or related to:

a) Any content you post, upload, or share on the Platform;

b) Services you provide to Subscribers, including any deficiency therein;

c) Your violation of this Agreement or any of the Platform Policies;

d) Any action or non-action on your part giving rise to a liability to refund any User, in which case you shall also be liable to indemnify the Platform with respect to loss of Platform Fee;

e) Your violation of any applicable law or regulation;

f) Your infringement of third-party intellectual property or other rights;

g) Any false or misleading statements or representations;

h) Your failure to comply with tax obligations;

i) Disputes with Subscribers arising from your actions or non-actions;

j) Your negligent or wrongful conduct; and

k) Actions taken with your account, whether authorized or not.

15.2. Claims

Company will notify you promptly of any claim.

You shall be obliged to defend the claim at your expense. You may not settle any claim without the Company's consent if such settlement admits liability or imposes obligations on the Company.

Company may participate in the defense at your expense.

In case you do not defend the claim within a reasonable time, Company shall be entitled, but not obliged, at its option, to defend the claim at your cost and expense.

Company shall also be entitled to settle any such claim at your cost.

You shall be obliged to ensure immediate payment of any claim expenses or settlement. Company shall also be entitled to set off the same from your earnings at its discretion.

15.3. Survival

Indemnification obligations survive termination of this Agreement.

16. LIMITATION OF LIABILITY

16.1. Exclusion of Certain Damages

To the maximum extent permitted by law, Company shall not be liable for any indirect, incidental, or consequential damages, including:

• Loss of profits, revenue, or anticipated earnings;
• Loss of data or content;
• Loss of business opportunities;
• Damage to reputation or goodwill;
• Claims by third parties against you;
• Business interruption or Platform downtime; or
• Unauthorized access to your account.

16.2. Liability Cap

Company's total liability shall not exceed the greater of:

a) Fees paid to you in the 6 months preceding the claim; or

b) ₹50,000.

Liability for any single incident shall not exceed ₹25,000.

16.3. Acknowledgment

You acknowledge that:

• The limitations of liability are reasonable given the nature of Platform access;
• Company would not enter into this Agreement without these limitations; and
• You have the opportunity to obtain insurance for risks not covered.

16.4. Force Majeure

Company shall not be liable for any failure or delay in performance due to Force Majeure Events, Government Actions, war, terrorism, power outages, internet disruptions, telecommunications failures, payment gateway outages, hosting provider issues, labor disputes, strikes, lockouts, or any other event beyond the reasonable control of the Company.

17. SUSPENSION & TERMINATION

17.1. Termination by Creator (Voluntary)

You may terminate this Agreement and close your Creator account at any time by any of the following methods:

In-App: Account Settings → Creator Settings → Close Creator Account

Email: Email the Designated Email ID with the subject "Creator Account Closure Request"

Notice Period: 30 days to fulfill pending obligations.

17.2. Termination by Company (Without Cause)

Company may terminate this Agreement without cause with 60 days' written notice.

17.3. Effects of Voluntary Termination

Upon termination by the Company or Creator:

• Pending Earnings: Paid out after expiry of the notice period, subject to applicable deductions;
• Active Subscriptions: Continue until expiry; no new subscriptions accepted;
• Pending Bookings: Must be fulfilled or properly cancelled with refunds;
• Content Removal: Content removed from public view within 30 days;
• Data Retention: Data retained as required by law; and
• Reactivation: Creator may apply to reactivate after 90 days.

17.4. Termination by Company (For Cause)

Company may suspend or terminate your account immediately in the following cases:

a) Violation of this Agreement or other Platform Policies, including the Terms of Use, Community Guidelines, Privacy Policy, or Refund Policy;

b) Violation of applicable laws;

c) Fraudulent activity or misrepresentation by the Creator;

d) Any action by the Creator that may endanger Subscribers or others;

e) A pattern of valid Subscriber complaints;

f) Consistent failure to deliver services;

g) Any actions undertaken or apprehended that may harm the Company's reputation;

h) If required by law, court order, or government authority;

i) Failure to complete or maintain KYC verification; or

j) Extended inactivity of 180 or more days without notice.

17.5. Effects of Termination for Cause

The Company shall be entitled to take one or more of the following actions in case of termination for cause:

• Account closed immediately;
• All content removed;
• Pending earnings may be forfeited for violations;
• Refunds processed to affected Subscribers;
• Creator may not create a new account;
• Company may pursue legal action if warranted; and
• Company may be required to report illegal activity to authorities.

17.6. Suspension (Temporary)

In the case of any complaint or apprehended violation, the Company may suspend your account until investigation/enquiry is completed.

17.7. Effects of Suspension

a) Profile not visible to Subscribers;

b) Cannot receive new subscriptions or bookings;

c) Payment for Earnings kept on hold until suspension is lifted or terminated; and

d) Existing bookings may be kept on hold or cancelled at the cost of the Creator.

The suspension shall not impact the Creator's obligations towards the Platform, including coordination in investigation proceedings, data security, confidentiality, and other applicable obligations.

17.8. Platform Discontinuation

If Company decides to discontinue the Platform, it will provide 60 days' notice to all Creators.

17.9. Appeal of Termination for Cause

Creators terminated for cause may appeal the termination decision by writing an email to the Designated Email ID with the subject "Termination Appeal - [Username]" within 30 days of termination.

The senior management of the Company will review the decision and communicate the final decision to the Creator.

18. POST-TERMINATION OBLIGATIONS

18.1. Your Obligations After Termination

Upon termination, whether voluntary or by Company, you must:

a) Complete or refund any pending bookings/services;

b) Stop using all Platform features and Creator tools;

c) Remove Company logos, badges, and branding from your materials;

d) Continue to maintain confidentiality of Confidential Information;

e) Return or destroy any Confidential Information in your possession;

f) Refrain from disparaging the Company or Platform; and

g) Cooperate with any pending investigations or disputes.

18.2. Company's Obligations After Termination

Upon termination, Company will:

a) Pay out legitimate pending earnings, subject to holds and deductions;

b) Remove your content from public view within 30 days;

c) Handle your data as per the Privacy Policy; and

d) Notify Subscribers of your departure.

18.3. Surviving Provisions

The following provisions survive termination of this Agreement:

• Relationship (Section 1.5);
• Tax Compliance (Section 7.3);
• Intellectual Property (Section 11);
• Confidentiality (Section 12);
• Data and Privacy (Section 13);
• Indemnification (Section 15);
• Limitation of Liability (Section 16);
• Post-Termination Obligations (Section 18);
• Dispute Resolution (Section 19);
• General Provisions (Section 21); and
• Any other provisions that by context or nature are intended to survive termination.

19. DISPUTE RESOLUTION

19.1. Governing Law

The terms of this Agreement and any disputes arising out of or related to this Agreement or the Platform shall be governed by and construed in accordance with the laws of India, without regard to conflict of law principles.

19.2. Informal Resolution

Before initiating formal proceedings, you agree to first attempt to resolve any dispute informally by contacting us at the contact information provided at the beginning of this Agreement and/or the Grievance Officer.

The Parties shall, in good faith, attempt to resolve the dispute within 30 days of submission of the complaint.

19.3. Jurisdiction

If a dispute cannot be resolved informally, either Party shall be free to resort to legal remedies available.

The Parties submit to the exclusive jurisdiction of courts and forums at Noida, Uttar Pradesh, to settle any dispute arising out of, relating to, or concerning the Platform, this Agreement, and/or the Platform Policies.

19.4. Other Legal Rights

Nothing in this Agreement shall limit any other right either Party may have under law.

19.5. Individual Proceedings

To the extent permitted by law, you agree that any dispute resolution proceedings will be conducted only on an individual basis and not as a class, consolidated, or representative action.

20. AMENDMENTS

20.1. Changes to Agreement and Policies

Company reserves the right to modify, amend, or update the terms of this Agreement or any of the Platform Policies at any time at its sole discretion, without the requirement of individual notices.

Modification, amendment, or update may be required from time to time, including to:

• Reflect changes in applicable law;
• Reflect changes in services offered on the Platform;
• Change the manner in which the Platform operates; or
• Address other operational or business requirements.

The Company shall be entitled to modify, disable, or remove certain features or services, either temporarily or permanently, at its discretion.

We recommend that you review this Agreement and the Platform Policies periodically to stay informed of any changes.

20.2. Material Changes

Where any change is material or materially affects your rights or obligations, we will take reasonable steps to notify you, for example, through an in-app notification.

If any change specifically requires your consent under applicable law, we will obtain it before implementing the change.

20.3. Continued Use

Your continued use of the Platform after the effective date of a change constitutes acceptance of the modified Terms.

20.4. Rejection of Changes

If you do not agree to the modified Terms, you must stop using the Platform and terminate your account immediately.

20.5. Periodic Review

You are responsible for periodically reviewing this Agreement and the Platform Policies to stay informed of any updates.

21. GENERAL PROVISIONS

21.1. General Terms

This Agreement is drafted in English. In case of any discrepancy between the English version and any translation, the English version shall prevail.

This Agreement shall be read and construed along with the Platform Policies.

The general provisions of the Terms of Use, including definitions, confidentiality, assignment, waiver, relationship, Force Majeure, survival, Platform availability, etc., shall apply mutatis mutandis to this Agreement also, unless specifically provided otherwise in this Agreement.

21.2. Contact Information

Designated Email: connect@blutter.app

Type of Query / IssueSubject Line to Be Used

General Inquiry

"Creator Inquiry - [Topic]"

Onboarding Support

"Creator Onboarding - [Your Name]"

Payout Issues

"Payout Issue - [Creator Username] - [Issue]"

Policy Questions

"Policy Question - [Topic]"

Appeal

"Appeal - [Action Type] - [Username]"

Legal Notices

"Legal Notice - [Topic]"

21.3. Grievance Officer

Name: Mr. Sachin Ruhela

Designation: Grievance Officer

Email: connect@blutter.app

Office Address: Office No. 412, JOP Plaza P-2, Sector 18, Noida, Gautam Budh Nagar 201 301,
Uttar Pradesh, India

Working Hours: Monday to Friday, 10:00 AM to 6:00 PM IST (excluding public holidays)

22. ACKNOWLEDGMENT AND ACCEPTANCE

22.1. Acknowledgment

By accepting this Agreement, whether by clicking "I Accept," completing onboarding, or using Creator features, you acknowledge and confirm that:

a) You have read and understood this entire Creator Agreement;

b) You have read and understood the Terms of Use, Refund Policy, Privacy Policy, and Community Guidelines;

c) You meet all eligibility requirements to be a Creator;

d) All information you have provided is accurate and complete;

e) You agree to be bound by all terms and conditions of this Agreement;

f) You understand the revenue share, fees, and payout terms;

g) You understand your tax obligations and will comply with them;

h) You understand the consequences of violating this Agreement;

i) You have had the opportunity to seek independent legal advice;

j) All services are provided to the Platform for the purpose of enhancing the Platform's offerings and user experience, and that the Platform acts solely as an intermediary with respect to interactions between the Creator and Platform Users; and

k) You enter into this Agreement voluntarily and without coercion.

22.2. Electronic Acceptance

Click "I Accept" — Legally binding acceptance

Complete Onboarding — Constitutes acceptance

Use Creator Features — Constitutes acceptance

Electronic Signature — Same legal effect as a physical signature, to the extent applicable under law.

22.3. Acceptance Records

Company maintains records of your acceptance, including timestamp, IP Address, device information, agreement version, and associated account details.

23. DEFINITIONS

The following terms, when used in this Agreement, shall carry the following meanings:

TermDefinition

Agreement:- This Creator Agreement.

Creator:- Individual or entity approved by Company to be registered as a Creator on the Platform to offer services and content on the Platform.

Creator Account:- Account of a Creator on the Platform, with Creator-specific features and access.

Creator Services:- Services offered by a Creator to Subscribers on the Platform.

Earnings:- Gross revenue before deductions and Platform Fee.

KYC:- Know Your Customer verification.

Net Earnings:- Earnings after deductions.

Payout:- Transfer of earnings to the Creator's bank account.

Platform:- Company's application and website.

TDS:- Tax Deducted at Source.

Verification:- Process of verifying Creator identity.